Thursday, July 8, 2010

LeBron James and the Rise of Sports Reality TV

Is it possible that LeBron's motive is to raise money for the Boys and Girls club? The sponsorship money they arranged for the show goes to charity.
clipped from
Tonight, the eyes of the sports world will be focused on one
place. Cameras will flash, journalists will type furiously on their
laptops, and millions will watch on television.
But it's
not a baseball diamond, a tennis court, or even the World Cup pitch.
All the attention will be on a podium, a bevy of microphones, and a man
whose unparalleled athletic talent has been overshadowed by the
reality-television-worthy spectacle he has created.
In fact, LeBron James' free agency signing announcement
will actually be reality television. The NBA superstar has turned a
simple decision and the five words that go with it ("I am signing with
X") into an hourlong extravaganza, carried to you Live! on ESPN! It's
must-see TV for any sports fan. And it's emblematic of a worldwide
sports culture where off-field machinations, media grabs, and marketing
campaigns are increasingly more important than, well, sports.
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