Wednesday, August 4, 2010

The Information That Is Needed to Identify You: 33 Bits



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Take, for example, a database that stores a user’s ZIP code, gender, age and model of car. On their own, these things sound anonymous. But if the ZIP code has 20,000 people, gender narrows that down to 10,000. Age could cut it down to a few hundred, and once you add model of car, you could be looking at a handful of people. Add other characteristics, like specific browser type and computer operating system, and you may be describing just one individual.

How many pieces of information are needed to identify an individual? In the field of re-identification science, it’s 33 “bits,” specifically “33 bits of entropy.” (Information-science researchers refer to random pieces of information as “entropy.”)

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Original content Bob DeMarco, Look Beyond the Obvious

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