Tuesday, June 28, 2011

The Google+ Project Hangouts



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+Hangouts: stop by and say hello, face-to-face-to-face

Whether it's inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It's how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.

Just think: when you walk into the pub or step onto your front porch, you're in fact signaling to everyone around, “Hey, I've got some time, so feel free to stop by." Further, it’s this unspoken understanding that puts people at ease, and encourages conversation. But today’s online communication tools (like instant messaging and video-calling) don’t understand this subtlety:

  • They’re annoying, for starters. You can ping everyone that’s “available,” but you’re bound to interrupt someone’s plans.
  • They’re also really awkward. When someone doesn't respond, you don't know if they’re just not there, or just not interested.

With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you're free, and spend time with your Circles. Face-to-face-to-face:





Original content Bob DeMarco, Look Beyond the Obvious