Google+ Creates Data Goldmine For Advertisers

Amplify’d from www.mediapost.com

The data Google collects from Google+ should increase the effectiveness for conversions and ad targeting. The overall result could become an increase in click-throughs and a rise in cost per clicks. "For advertisers, one of the biggest benefits from Google+ will become the user data they don't have access to from Facebook," said Debra Aho Williamson, eMarketer principal analyst. "It will give them another medium to interact socially outside Facebook and Twitter." Read more at www.mediapost.com