Monday, October 31, 2011

"Score one for a customer rebellion!"

In less than one month, Bank of America went from announcing a new $5 monthly debit card fee, to reeling under huge pressure from the media, Congress, and members.

It all started with one member, Molly Katchpole, who said enough was enough and started a campaign against Bank of America's $5 fee.

Original content Bob DeMarco, Look Beyond the Obvious